The ask
Uniphore was looking for a comedic approach to launch Q for Sales, a tool that gives salespeople real-time sentiment and engagement insights during virtual meetings. The brief was simple: show what it feels like to sell in the modern world, and how Q revolutionizes the sales process.
Our production approach
We cast one actor to play two versions of himself, the before Q and after Q. One is grinding through the virtual sales world the old way with just a screen and a prayer while the other has Q in his corner. National Geographic style voice over created a real time commentary to provide both product details and a bit of comic relief.
The execution
This was filmed at the Uniphore HQ. The contrast between the two worlds does the heavy lifting. Full-screen graphics punctuate the moments where Q goes to work.