The ask
Create a powerful story around Siemen’s past, present, and future for the opening of the Siemens CEO’s CES keynote.
Our production approach
The concept involved a variety of creative elements and challenges such as animating archival photos with a mix of AI and compositing and creating a “digital twin” split screen scenes by camera tracking live action scenes and pairing them with an animated counterpart.
The execution
Working with an ultra-wide 13k pixel wide 11:1 format screen is Remedy’s sweet spot. Designing for large screen surfaces requires careful planning to balance the visual quality with the technical requirements.