The ask
Intel tasked Remedy with creating a sizzle video announcing their latest chip, highlighting it as “the best mobile gaming experience.” The goal of the reel was to create hype and excitement for the product’s preview at CES.
Our production approach
We used visual effects to bring our players into the gaming experience and highlight the immersive nature of Intel-powered mobile gaming. One day location shoot including five on-camera talent, and background plates for compositing. Imagery from Assassin’s Creed was used as backgrounds for the game play scenes.
The execution
Delivery included a main video plus cutdowns for social media.