The ask
CreatorIQ was hosting a major event in Los Angeles and it was the perfect opportunity to capture customer interviews. They wanted real, compelling interviews without the visual chaos and rushed feeling that come with filming on the event floor.
Our production approach
We sourced a studio in Culver City that close enough to the event to keep logistics simple. The space did a lot of heavy lifting, bright, stylish furniture brought personality and warmth to the interview setups, while dedicated business-style rooms gave us clean environments for b-roll, and seamless backdrops for portraits.
The execution
CreatorIQ walked away with a full content library from a single day of production. Interview-driven films with the creative quality of a branded shoot.