The ask
Embrace the new frontier of Generative AI and create an opening video for Cisco executives using all AI created imagery.
Our production approach
Generating AI imagery in a large, wide format was a challenge. We created a first pass in HD using Veo3, then expanded with Luma to fit the 5:1 widescreen format. Using these new tools required a significant amount of manual compositing and motion graphics to work around the still existing limitations of the tools.
The execution
To make use of the immense stage design in the MGM Grand Garden Arena, we created a full experience by matching videos for the floor and ceiling LED screens. The result was a fully immersive experience for the 20,000 Cisco employees in attendance.