The ask
General Mills & Ayesha Curry’s Sweet July Productions engaged Remedy on an Annie’s Mac & Cheese video campaign showcasing their partnership.
Our production approach
These spots were filmed at Ayesha’s store, Sweet July, in downtown Oakland. We shot on an Arri Alexa Mini LF in 4.5k with a 3.2 aspect ratio to provide maximum flexibility of horizontal and vertical space.
The execution
72 deliverables (6x :15/:06 in various sizes) to run online and on premium streaming services.