The ask
AMD came to Remedy with the goal of communicating a simple message: AMD is ready to power your AI with their latest hardware.
Our production approach
Collaborating with AMD, the approach was taking the abstract visual story and show how it flows from the complex and organic world of AI down into the small, powerful hardware that contains and powers it.
The execution
The video launched on the Nasdaq screen in Times Square kicking off their “Choose to Advance” campaign. We also delivered over 100 additional assets in a variety of formats and resolutions that were used on the AMD website landing page, social media, and a host of banner ads.